Panca Putra

Partnered with internal Project, Marketing, Sales, and Leasing teams to develop creative ideas and concepts, leading to the design and production of high-quality visual materials.

Created and refined visual assets for both digital and print use, ensuring consistency with brand identity and overall marketing objectives.

Conducted thorough quality checks on all creative materials before release, verifying accuracy, consistency, and strict adherence to brand guidelines for digital and print publication.

Coordinated and communicated with external vendors throughout the production process to ensure proper execution of creative materials and compliance with brand standards.

Ensured all packaging designs complied with relevant regulatory guidelines and internal brand standards.

Collaborated on packaging solutions that balanced functional performance, product protection, and on-brand visual appeal.

Prepared production-ready packaging files, maintaining consistency with established brand assets and design specifications.

Led end-to-end design activities, from initial discovery and user research through journey mapping, information architecture, UX and UI design, and visual design execution.

Created interactive prototypes to explore concepts, validate design decisions, and communicate solutions effectively with stakeholders and development teams.

Planned and conducted end-user testing to gather feedback, iterate on designs, and improve usability and overall product experience.

Ensured design consistency and adherence to interaction standards by maintaining unified UI patterns and behavior across product flows.

Conducted usability testing and documented user behavior to identify pain points and refine interaction design and user journeys.

Delivered finalized interface designs, assets, and detailed handoff specifications to the development team to support accurate and efficient implementation.

Led the development of interpretive themes and clear information strategies to guide creative direction and visual storytelling.

Translated client objectives into cost-efficient design solutions aligned with brand, messaging, and production constraints.

Coordinated cross-functional collaboration between internal creative teams and clients to ensure consistent, high-quality deliverables across all project stages.

Collaborated with Marketing, Engineering, and Sales teams to design and build industrial product solutions aligned with client needs and technical requirements.

Translated cross-functional feedback into user-centered design concepts that addressed product challenges and improved overall usability.

Conceptualized and developed creative content for print and digital channels, including websites, company profiles, marketing collateral, newsletters, and email campaigns.

Produced visually consistent assets that supported brand identity and enhanced communication across marketing and digital touchpoints.

Developed comprehensive project strategies and cohesive visual themes in collaboration with Fashion, Graphic Design, and Visual Merchandising teams to ensure brand consistency and alignment with creative direction.

Designed and laid out graphic elements and printed materials to support marketing collateral and brand communications, maintaining adherence to brand guidelines and visual identity.

Contributed to the successful execution of retail marketing initiatives through impactful visual communication.

Created and implemented visual identity and branding graphics, enhancing brand recognition across diverse communication platforms.

Designed compelling digital marketing assets and printed collateral, ensuring a unified brand message and aesthetic.

Contributed to the establishment of strong brand presence through consistent and high-quality graphic design.